Customer Acquisition

The important part! We need to acquire customers.

Focusing on one channel

What I heard is that it's important to focus on one channel that works very well and keep investing in it rather than breaking my focus and chasing the next hot thing.

Inbound

Those are the customer acquisitions methods where the customer reaches to me first. It should be privileged.

Outbound

This is when we reach out to the customer (i.e. a DM).

TODO: put this in an article

Other traditional methods (reaching out on Discord, Reddit, YouTube): I should try them, but I don't know if they'll work super well.

After seeing the acquisition of SSSSSSSSS, I know that SEO is important because on the long term, it's considered as an asset and can lead to higher valuations when selling the company.

So, I really want to have my SEO game up there :).

Since SEO takes a long time to get traction, I'll spend some $$$ on Google ads for those.